Track Reviews // JARV IS - Must I Evolve?
Single (15th May 2019 - Rough Trade)
Ahead of a
series of London dates Jarvis Cocker has released work from his new project JARV IS. Revelling in the kind of
sashaying film noir soundscape he’s best known for Cocker’s lyrics cast us back
to the big bang (or maybe a small bang,
actually, more of a pop) and recall his early triumphs like I Spy and F.E.E.L.I.N.G.C.A.L.L.E.D.L.O.V.E. in their puerile prodding and acerbic,
wry glance at the minute and massive. But it’s from an advanced perspective;
singing an Anthem for Doomed Everything in the trenches of obsolescence.
The careening
downhill cacophony mirroring the accelerating hurtle towards extinction and the
backing vocals’ call and response whip the atmosphere into an accelerating storm
of percussive, electronic and human noise. Cocker teeters atop a rubble
mountain of apocalyptic imagery; master and surveyor of the wastes. The beat is
an insistent response to the question of the title, humming and pumping like a piston
somewhere between krautrock and a Saturday morning superhero theme tune.
Bandmates Serafina Steer, Emma Smith, Andrew
McKinney, Jason Buckle and Adam Betts goad a decisive step back towards the Pulp frontman’s wizardry
of rhetoric and louche mischief after his relatively highbrow and sombre work
with Chilly Gonzales. Selling the single only at live dates and advertising it
with “Life is primarily a live experience”; never let it be said that Jarvis doesn’t know how to tantalise and titillate a
fanbase…
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